Oh my orange!
Oh my orange!
Oh my orange!
ROLE/SERVICES
Product Design
BRAND
Oh My Orange!
LOCATION & YEAR
Curitiba, Brazil 2025
The project
Oh My Orange is a beverage producer and distributor based in the USA with a Brazilian soul, reinventing the industry with genuine ingredients. This line combines 80% juice from local fruits, sparkling water, and natural sweeteners, resulting in light, flavorful, and sugar-free drinks. With vertically integrated production in Brazil and strategic distribution in North America, it offers a refreshing experience that blends tropical authenticity with lifestyle.
Oh My Orange is a beverage producer and distributor based in the USA with a Brazilian soul, reinventing the industry with genuine ingredients. This line combines 80% juice from local fruits, sparkling water, and natural sweeteners, resulting in light, flavorful, and sugar-free drinks. With vertically integrated production in Brazil and strategic distribution in North America, it offers a refreshing experience that blends tropical authenticity with lifestyle.
Harvest On-demand
The aim of on-demand harvesting is to encourage small Brazilian farmers. With the rise of the dollar, exporting becomes advantageous for entrepreneurs. Furthermore, the treatment of products with Anvisa certification ensures high quality.
The aim of on-demand harvesting is to encourage small Brazilian farmers. With the rise of the dollar, exporting becomes advantageous for entrepreneurs. Furthermore, the treatment of products with Anvisa certification ensures high quality.
The aim of on-demand harvesting is to encourage small Brazilian farmers. With the rise of the dollar, exporting becomes advantageous for entrepreneurs. Furthermore, the treatment of products with Anvisa certification ensures high quality.
Qualidade
Freshness in every sip
Oh My Orange adopts a rigorous selection process for Brazilian fruits grown on certified farms that practice sustainable management. The oranges are harvested at the optimal ripeness and immediately cold-pressed, preserving vitamins, aromas, and natural color.
Oh My Orange adopts a rigorous selection process for Brazilian fruits grown on certified farms that practice sustainable management. The oranges are harvested at the optimal ripeness and immediately cold-pressed, preserving vitamins, aromas, and natural color.
5 years
5 years
5 years in the market
10 million
cans sold
65%
65%
gross profit margin
$0.90
$0.90
per can sold
The total investment in verticalized infrastructure in Brazil amounted to $1.2 million, with payback achieved in the 14th month, and today the company operates in 15 states in the U.S. and Canada, supported by a modular brand architecture.
Concept
brand-market
Concept
brand-market
Concept
brand-market
Market & brand study
SPARKLING JUICE
BUSINESS IDEIA
PACKAGE DESIGN
VALUE PREPOSITION
Golden
hour vibes
Golden
hour vibes
Golden
hour vibes
The Oh My Orange logo was developed in custom script lettering, and the lock-up was designed to accommodate modular sublines.
Nectarine
Nectarine
Color pallete
Color pallete
The color palette is consistent with the brand manual's suggestion. Additional suggestions have been provided below as a complement.
The color palette is consistent with the brand manual's suggestion. Additional suggestions have been provided below as a complement.
#FFFFFF
#FF7900
#D03901
#353535
Campaigns
with partnerships
Campaigns
with partnerships
Due to its versatility and application, it would be interesting to explore the possibility of brand partnerships with products that enhance the concept (Absolut - a reference alcoholic beverage) and Sodastream, customizing the drink itself.
Due to its versatility and application, it would be interesting to explore the possibility of brand partnerships with products that enhance the concept (Absolut - a reference alcoholic beverage) and Sodastream, customizing the drink itself.
Sodastream's partnership with Oh My Orange! strengthens the concept of being a natural, customizable, and artisanal brand.
Sodastream's partnership with Oh My Orange! strengthens the concept of being a natural, customizable, and artisanal brand.
Sodastream's partnership with Oh My Orange! strengthens the concept of being a natural, customizable, and artisanal brand.
UX Design & Product Design
Design
System
UX Design & Product Design
Design
System
UX Design & Product Design
Design
System
Oh My Orange!
By Lucas Matsumura
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