Abralin

ROLE/SERVICES

Graphic design & Branding

BRAND

Abralin

LOCATION & YEAR

Curitiba, Brazil 2023

The project

The following project aims to develop the logo, followed by the creation of the visual identity for the XIII INTERNATIONAL CONGRESS OF ABRALIN. The event will focus on the theme "Building and Consolidating Interfaces."

The branding aims to create a symbol that has both visual and conceptual coherence in relation to the main brand, Abralin, as well as to the concept of the event itself.

DRAWING CONSTRUCTION

The design of the logo for the event "Building and Consolidating Interfaces" was based on the event's promoter, Abralin.

With a branding that strongly relies on the initials of the abbreviation of its name, the design incorporated the initials through lines and curves that complement the visual identity already present in the Abralin brand.

The curved and symmetrical lines interact with the visual identity already present in the Abralin brand and provide a compact look to the logo.

The initials of the name Abralin are an important feature of the logo, considering the visual reinforcement in relation to the main brand.

EVENT LANDING PAGE APPLICATION

SIMPLIFICATION OF SYMBOL

In order to ensure the legibility of the symbol in any graphic material, a simplification of the original logo was developed, incorporating more minimalist elements while still sharing the same essence.