Design It!

ROLE/SERVICES

Product Design

BRAND

Design It!

LOCATION & YEAR

Remote, 2022

The project

Design It! is an on-demand design-learning platform built for entrepreneurs, freelancers, and junior designers who need practical skills fast. The goal: deliver concise, market-ready lessons that combat the 50 % dropout rate typical of Brazilian e-learning. I drove research, curriculum structure, and product design—creating a three-tier track (Essentials, Professionals, Academy), a data-backed content roadmap, and an experience that turns theory into standout portfolios.

45%

Brazilians surveyed who are willing to enroll in an online design course.

3,5M+

Annual online-course enrollments in Brazil—our total addressable market.

92%

Students who rate video micro-lessons as their preferred learning format.

5 - 10min

Average length of each Design It! class, engineered for focus and retention.

These four data points framed our product strategy: target career-switchers hungry for design skills, deliver a concise video-first format, and build retention mechanics to slash abandonment.

The process

4-Week Sprint

We began with targeted user interviews and market analysis, then mapped key journeys into lean user flows. Low-fidelity wireframes were validated in remote tests, feeding a rapid UI & UX design cycle in Figma. Final components were documented and handed off to development in a shared design system, keeping designers and engineers in lock-step from research to release.

The process

4-Week Sprint

Web Application

UX I UI Design

The Design It! web app is a video-first dashboard where subscribers can browse micro-courses, track progress, and download lesson scripts in a single click. The modular interface adapts to three learner tracks—Essentials, Professionals, and Academy—surfacing only the content relevant to each user’s skill level while keeping navigation friction-free on both desktop and mobile.

The online plataform

UX I UI Design

Mobile Application

Responsive Design

Learn on the go: the mobile layout auto-stacks lessons, progress trackers, and downloads for thumb-friendly navigation. Just tap, watch a 5-minute class, and pick up where you left off—no matter the screen size.

Levels

Essentials · Professionals · Academy — three progressive tracks that take you from first-time creator to seasoned pro. Start where you are and unlock deeper content as you advance.